Lippincott Promotes Farrand and Zednickova to Senior Partner, Names Stone to Lead Retail Design Practice
New York and London, July 01, 2008
Global brand strategy and design consultancy Lippincott has announced that Tom Farrand and Jana Zednickova have been named senior partners in the brand strategy group and Randall Stone has been appointed to lead Lippincott’s retail design practice. Stone, who is already a senior partner at Lippincott, now joins the firm’s Executive Committee as part of his new role.
“I am pleased to recognize Jana, Randall and Tom for their achievements at Lippincott,” said Ken Roberts, chief executive officer. “They have succeeded in distinguishing themselves in their ideas, commitment and overall contributions to our firm’s continued growth”
TOM FARRAND, SENIOR PARTNER IN LONDON
Farrand joined Lippincott in April 2007 as a brand strategy partner, and has over a decade of client-side and consulting experience in building and managing brands across Europe, Asia and the United States. Farrand specializes in helping organizations become more innovative, using customer insight and trends to create brand strategy and to focus brand-led innovation across key product, service and customer experience touchpoints.
At Lippincott, Farrand has integrated his innovation and people-centric background into the firm’s approach. He has also continued several of his long-term client relationships, including Beverage Partners Worldwide, Capital One and Royal Bank of Scotland Group. Prior to joining Lippincott, Farrand was director and global head of innovation at Added Value where he was responsible for the global brand innovation offering and developing key client relationships. He led large-scale branding assignments across a range of brand strategy areas including positioning, portfolio planning, employee engagement, new product/service development and new brand creation. His clients have included Coca-Cola, Egg, Ford Motor, Frito-Lay, General Motors and Vodafone.
Beginning his career at Procter & Gamble, Farrand worked in new product development, helping to uncover consumer insights and develop and launch initiatives to build the Olay and Safeguard global beauty care brands.
Farrand holds a Master’s in Biochemistry from St. Edmund Hall, University of Oxford.
JANA ZEDNICKOVA, SENIOR PARTNER IN NEW YORK
Zednickova joined Lippincott’s brand strategy group in June 2003 and was promoted to partner in June 2005. She has over 15 years of experience in client services, with expertise in brand and marketing strategy and new product development. She has worked with clients in the automotive, banking, educational, retail and telecommunications industries in the U.S. and abroad.
While at Lippincott, Zednickova has led projects focusing on innovative product value proposition development, brand repositioning and visual identity system redesign. She has also helped pioneer Lippincott’s sensory branding capability, leading the strategic aspects of signature scent, sound and tactile expressions development for global clients.
Zednickova has worked with a broad range of large, global clients in the financial services, retail, industrial and consumer electronics industries. These clients include Ameriprise Financial, Citibank, GE Plastics (now SABIC Innovative Plastics), Johnson Controls, Kodak, Macy’s, MetLife, Samsung, Walmart and United Technologies.
Before joining Lippincott, Zednickova was an independent marketing consultant, specializing in brand strategy and positioning, name development and market research. Her clients included Bank of America, DaimlerChrysler and Mott’s (Cadbury Schweppes.) She was formally a project manager at McKinsey in London and Prague, where she led assignments developing marketing, communications and growth strategies for key financial service players in Europe and the Middle East.
Zednickova holds a B.A. and an M.A. in International Affairs/International Trade from the Prague School of Economics and an M.B.A. from Wharton Graduate Division of the University of Pennsylvania.
RANDALL STONE, HEAD OF RETAIL DESIGN IN NEW YORK
Senior partner Randall Stone joined Lippincott in November 2001. In his new role, Stone will lead the firm’s retail design practice and serve on the Executive Committee. He is an architect and consultant with over two decades of experience in retail identity and design, with expertise in retail strategies and customer experience. His experience in the retail industry ranges from flagship and prototype store design to the conception and planning of mixed-use retail centers and event and attraction-based concepts.
Stone has helped pioneer Lippincott’s sensory branding capabilities, developing signature scents, sounds and tactile expressions for many global clients. As head of the Lippincott retail group, he directs the firm's capabilities in retail and hospitality, integrating research, strategy, graphic and environmental design.
Stone brings a broad understanding of brand and retail strategy, positioning, visual merchandising and retail communications (including environmental multimedia) and architecture/interior design. He has worked with Bertucci's, Champs Sports, Citizens Bank, Disney, Foot Locker, Ghirardelli Chocolate, HMV Record Store, Hyatt, McDonald’s, Nissan, Penske Automotive Group, RadioShack, Samsung, Sony, TACA Airlines and The Limited.
Before joining Lippincott, Stone was the senior environmental design director at Interbrand in New York City and prior to that he was with Elkus/Manfredi Architects in Boston.
Stone has distinguished himself academically with numerous awards and within the industry by managing the design and development of award-winning projects for Citizens Bank, Foot Locker, Infiniti, RadioShack, Samsung and the World of Disney. In addition, he has spoken on retail and experiential design at both Rhode Island School of Design and Harvard University.
He is a registered architect and holds a Bachelor of Architecture from the University of Notre Dame and an M.S. in Architecture and Building Design from Columbia University.
Lippincott provides planning, design and implementation services in a number of branding disciplines, including brand strategy, brand creation, brand environments, packaging and brand management.
ABOUT LIPPINCOTT
Lippincott is a leading brand strategy and design consultancy. The firm was founded in 1943 as Lippincott & Margulies and pioneered the discipline of corporate identity. Lippincott operates globally from its offices in the United States, Europe and Asia. Recent clients include American Express, Aviva, Citigroup, ExxonMobil, Goldman Sachs, IBM, McDonald’s, Nissan, Samsung and Sprint. For more information, visit www.lippincott.com.
Contact:
Kathleen Hatfield, Lippincott,
212-521-0052, kathleen.hatfield@lippincott.com